KITSCHY COUTURE IS A CELEBRATION OF DIASPORIC IDENTITY!

THE FOUNDER OF THE LABEL ABARNA KUGATHASAN EXPLORES THE INTIMATE TALE OF HER TRANSCULTURAL SELF. MERGING SRI LANKAN ROOTS, TAMIL ANCESTRY AND A WESTERN UPBRINGING.

 

AS A CHILD OF TAMIL IMMIGRANTS, KUGATHASAN EXPRESSES HER OWN IDENTITY AND HONOURS CULTURAL DUALITY. THE SUGARY LANDSCAPE OF KITSCHY COUTURE UNCOVERS THE DIASPORIC SENSE OF LONGING AND THE MEANING OF HOMESICKNESS.THE LINGERIE AND SARI INSPIRED RUFFLY CREATIONS REPRESENT THE TRADEMARK STYLE OF THE GERMAN BASED LABEL. FUSING TRADITIONAL AND CONTEMPORARY INFLUENCES, KITSCHY COUTURE IS CRAFTING A DREAMY FAIRYTALE THROUGH SCULPTURAL SILHOUETTES. 

 

THE ALLURING WORLD OF KITSCHY COUTURE WAS FEATURED IN VOGUE INDIA, SPOTLIGHTING SOUTH ASIAN CREATIVITY AND INDIVIDUALITY. FOLLOWED BY PUBLICATIONS THROUGH VOGUE RUNWAY, VOGUE BUSINESS, HARPER'S BAZAAR, HYPEBAE, i-d MAGAZINE AND MANY MORE. FROM LONDON, NEW YORK, JAMAICA, INDORE AND BACK TO BERLIN, THE LABEL IS TRAVELLING ON A GLOBAL EDITORIAL ROUTE, CELEBRATING THE KITSCHY FANTASY ON AN INTERNATIONAL SCALE.